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5 strategies to increase visits in your mental health practice 

May serves as Mental Health Awareness Month, highlighting the critical importance of mental well-being. This observance underscores the need for accessible and impactful mental health services, urging providers to reflect on their practices and explore avenues to enhance their influence in mental health care.  

According to The State of Mental Health in America 2023, 28% of all adults with a mental illness reported that they were not able to receive the treatment they needed. This can be influenced by the fact that in the U.S., there is only one mental health provider for every 350 individuals, reducing the possibility of patients getting the care they need.   

Benefits of increasing mental health visits for patients and providers  

  • For mental health practitioners

More visits often translate to a more stable and sustainable practice. Financially, it can increase revenue, allowing providers to invest in continuous professional development and offer a broader range of services.   

Moreover, a thriving practice enhances the practitioner’s professional fulfillment and purpose, reinforcing their commitment to supporting mental well-being.   

  • For patients

Increased visits mean improved access to essential mental health services and a more comprehensive range of patients covered. Also, patients can benefit from more frequent and consistent care, fostering a stronger therapeutic relationship and better outcomes.   

Additionally, more visits allow more comprehensive and personalized treatment plans, contributing to a more holistic approach to mental health care.   

Strategies to increase visits in your mental health practice  

1. Take advantage of telehealth services  

Telehealth services, including teletherapy and telepsychiatry, offer a promising solution to overcome the challenges posed by the mental health crisis. These services leverage technology to provide care remotely. They also enable individuals to access support from the comfort of their homes or local healthcare centers.     

It is also essential that your practice embraces telehealth services to provide flexibility for clients who may prefer remote consultations. This widens your reach beyond geographical constraints and accommodates individuals seeking mental health support in the comfort of their own environment.  

Learn about this in our blog 5 ways telehealth services can help address the mental health crisis.  

2. Engage with your community  

Attend and actively participate in community events, health fairs, or workshops. This provides an opportunity to connect with the community, share your expertise, and create awareness about the mental health services your practice offers.  

This active participation must be in person with your local community but also with your social media community. You can do this by:  

  • Sharing relevant mental health content  
  • Participating in discussions  
  • Engaging with your audience by replying to their inquiries  

These strategies humanize your practice, fortify the practitioner-patient partnership, and increase your practice’s appeal to potential clients.  

3. Build a solid online presence  

First, you must optimize your website and SEO. Ensure your practice’s website is user-friendly, informative, and optimized for search engines. Also, use relevant keywords to increase your online visibility, making it easier for individuals seeking mental health services to find your practice.  

Also, developing and sharing engaging content through a blog or other content platform is crucial. Address common mental health concerns, share success stories, and provide valuable insights. This establishes your expertise and attracts individuals actively searching for mental health resources.  

Learn other strategies to build your online presence and market your practice in our blog How to market your medical practice and improve your business.  

4. Implement appointment reminders and follow-ups  

Use automated appointment reminders and follow-up communications to enhance the patient experience. This reduces no-show rates and demonstrates your commitment to supporting clients throughout their mental health journey.  

Patient reminders and follow-ups are critical for a successful practice. When done correctly, medical practices can improve their effectiveness while improving cash flow, staff well-being, and patient care.   

Learn more about other appointment scheduling best practices in our blog 5 strategies to schedule your medical practice appointments effectively.  

5. Offer group therapy   

Offering group therapy in a mental health practice can bring multifaceted benefits for the provider and the patients.   

From the provider’s perspective, group therapy facilitates the efficient use of time and resources, allowing multiple patients to be treated simultaneously. This maximizes the number of visits and creates a supportive community within the practice.  

According to the American Psychiatric Association (APA), group therapy is more effective and efficient than individual therapy. However, according to the article, in private practice, group therapy makes up at most 5% of treatment, with 95% of resources going into individual therapy.  

Group therapy often attracts individuals who might be hesitant to engage in one-on-one sessions, broadening the practice’s reach and fostering a sense of inclusivity.   

For patients, group therapy offers a unique opportunity for shared experiences and communal support. The camaraderie and understanding among group members can contribute significantly to the therapeutic process, promoting a sense of connection and reducing feelings of isolation.   

At Health Prime, we can help!    

Outsourcing your medical billing is also a good strategy if you are a mental health professional or facility interested in increasing patient visits.   

Outsourcing administrative tasks can free mental health practitioners to focus on patient care. By entrusting billing complexities to specialists, practices can enhance efficiency, ensuring timely claims processing. This efficiency reduces administrative burdens and creates room for additional patient visits, ultimately enabling providers to expand their capacity without compromising care quality.  

At Health Prime, we specialize in providing comprehensive medical billing services tailored to mental health providers. We understand the complexities of mental health billing and can help you maximize reimbursements while ensuring compliance with all relevant regulations. Contact us at [email protected].     

Subscribe to the Health Prime blog. Stay tuned to all the latest updates, learn how to improve your medical practice, and ensure you are getting paid for your work.  



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