Social Media Specialist

Expired on: Sep 30, 2020

Role and Responsibilities

The Social Media Specialist is focused on gradually achieving superior customer engagement and relations, website traffic and revenue by strategically utilizing all aspects of the social media marketing road-map.

DUTIES AND RESPONSIBILITIES:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each customer base
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

NECESSARY ATTRIBUTES:

  • Solid understanding of how each social media channel works
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Adequate knowledge of web design, web development, CRO and SEO
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

QUALIFICATIONS:

  • Fluency in English, C1 English Level Required
  • BS in Communications, Marketing, Business, New Media or Public Relations
  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding
Job Category: Implementation and On-boarding
Job Type: Full Time
Job Location: Costa Rica
Sorry! This job is expired.